Uloga digitalnih medija u prikupljanju informacija o proizvodima tvrtki iz područja prerade drva i proizvodnje namještaja

master's thesis

• Title (english): The role of digital media in collecting information on the products of wood industry companies
• Author: Petar Borna Kralj
• Mentor: Andreja Pirc Barčić (mentor)
• Committee member: Andreja Pirc Barčić (predsjednik povjerenstva)
• Committee member: Darko Motik (član povjerenstva)
• Committee member: Ivana Perić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Forestry and Wood Technology; (Institute of Production Organisation); Zagreb
• Defense date and country: 2022-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Wood Technology

Abstract

Uspješnost tvrtke, između ostaloga ovisi i o pravilnom pristupu tržištu, mogućnošću prikupljanja informacija o kupcima, konkurentima i tržištima. Zbog povećanja prodaje i ugleda, poduzeća moraju znati kako privući kupce, a digitalni mediji danas u tomu imaju značajnu ulogu. Nadalje, digitalni mediji imaju značajan, širok i složen utjecaj na društvo i kulturu, stoga je primjena digitalnih medija važna pri unapređivanju poslovanja tvrtke. Danas, tvrtke koje koriste digitalne medije svojim strategijama oglašavanja pristupaju na drugačiji, jednostavniji i bolji način. Cilj diplomskog rada je istražiti ulogu digitalnih medija u prikupljanju informacija o proizvodima tvrtki iz područja prerade drva i proizvodnje namještaja

Abstract (english)

The success of the company, among other things, depends on proper access to the market, the ability to collect information about customers, competitors and markets. In order to increase sales and reputation, companies need to know how to attract customers, and digital media today play a significant role in this. Furthermore, digital media have a significant, broad and complex impact on society and culture, therefore the application of digital media is important in improving the company's operations. Today, companies using digital media approach their advertising strategies in a different, simpler and better way. The aim of the thesis is to investigate the role of digital media in gathering information about the products of companies in the field of wood processing and furniture production

• Keywords: namještaj; prerada drva; digitalni mediji; internet
• Keywords (english): Furniture; wood processing; digital media; internet
• Language: croatian
• URN:NBN: urn:nbn:hr:108:433605
• Study programme: Title: Wood Products Design; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka drvne tehnologije (magistar/magistra inženjer/inženjerka drvne tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-12-07 08:13:00