prikaz prve stranice dokumenta Proces strateškog planiranja proizvoda i marketing
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undergraduate thesis
Proces strateškog planiranja proizvoda i marketing
2013. urn:nbn:hr:108:536609
Buvač, Ana
University of Zagreb
Faculty of Forestry and Wood Technology
Institute of Production Organisation

Cite this document

Buvač, A. (2013). Proces strateškog planiranja proizvoda i marketing (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Forestry and Wood Technology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:108:536609

Buvač, Ana. "Proces strateškog planiranja proizvoda i marketing." Undergraduate thesis, University of Zagreb, Faculty of Forestry and Wood Technology, 2013. https://urn.nsk.hr/urn:nbn:hr:108:536609

Buvač, Ana. "Proces strateškog planiranja proizvoda i marketing." Undergraduate thesis, University of Zagreb, Faculty of Forestry and Wood Technology, 2013. https://urn.nsk.hr/urn:nbn:hr:108:536609

Buvač, A. (2013). 'Proces strateškog planiranja proizvoda i marketing', Undergraduate thesis, University of Zagreb, Faculty of Forestry and Wood Technology, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:108:536609

Buvač A. Proces strateškog planiranja proizvoda i marketing [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Forestry and Wood Technology; 2013 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:108:536609

A. Buvač, "Proces strateškog planiranja proizvoda i marketing", Undergraduate thesis, University of Zagreb, Faculty of Forestry and Wood Technology, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:108:536609

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Metadata
TitleProces strateškog planiranja proizvoda i marketing
Title (english)Process of product strategic planning and marketing
AuthorAna Buvač
MentorDarko Motik (mentor)
Committee memberDarko Motik
GranterUniversity of Zagreb
Faculty of Forestry and Wood Technology
(Institute of Production Organisation)
Zagreb
Defense date and country2013-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Wood Technology
Organization of Production
Abstract
U radu su obrazloženi pojmovi vezani uz marketing, njegovi ciljevi te čimbenici koji utječu na njega. Navedena je i podjela marketinškog okruženja, kao i veza između strateškog planiranja i marketinga te kako marketing utječe na strateški plan. Prikazana je podjela strateškog planiranja i obrazloženje njegove svrhe, zatim utjecaj konkurencije na marketing i strateški plan, te na kraju prikaz marketinga i strateškog planiranja na primjeru tvrtki ''Rowntree'' i ''Starbucks''.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:108:536609
Study programmeTitle: Wood Technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka drvne tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka drvne tehnologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-12-04 14:38:13